In 2024 Capers Early Learning was looking for opportunities to connect with and uplift community that aligned with our company values. Reseach into children and sports sponsorship revealed both a strong connection between children’s interest in sports, awareness of sponsors and concerns about the types of companies sponsoring sporting events – particularly alcohol and junk foods.
“Children’s exposure to high levels of junk food advertising affects the food and drink they like, ask for, buy and consume. Current statistics also tell us almost one in four Australian children is currently overweight or obese. And few eat enough of the right foods or do enough physical activity for healthy development.
We also know that sport sponsorship works. Research by the University of Sydney and the Cancer Council NSW has shown that children aged ten to 14 are influenced by food and beverage sponsorship in sport, with strong brand recall and positive attitudes to sponsors. Almost half participants could recall sponsors of their favourite elite sports team. This research has also revealed objections from parents and children, sports club officials and sport governing bodies and elite athletes themselves around sport sponsorship involving unhealthy food and beverage companies.” Sports Sponsorship and Kids’ Health: who are the real winners? 2012 Rona Macniven and Bridget Kelly
Capers Early Learning was keen to be part of the solution by providing sponsorship from a company that promotes healthy eating, physical activity and strong female leadership models. Since 2024 Capers Early Learning has sponsored all Redcliffe Dolphins Women’s and Juniors teams. Families are regularly provided with free tickets to the games and other community events building a sense of pride in our local community and opportunities for free family friendly social events.
6.2.3 Community Engagement The service builds relationships and engages with its community.
2.1.3 Healthy Lifestyle Healthy eating and physical activity are promoted and appropriate for each child.
